Spring starts here with the earliest ever harvest for Belana

With springtime in bloom, and the summer season on its way, Royal Wedding Parties being planned and Easter dinner's to prepare...Fenmarc are getting ready to tantalise everyone's taste buds at the start of the new potato season, with our exclusive potato variety - Belana.

Belana has broken its own records with the earliest ever harvest making it the 'golden start to the new potato season'. Not only has it exceeded expectation but, our growers have also produced fantastic results with successful crops being grown in under 100 days!

"We are delighted with this early season crop, especially with it setting a record start date and its consistent performance week on week" said Mark Taylor, Agricultural Director for Fenmarc. "Demand for this delicious new potato variety has allowed us to extend the season, with a longer UK supply window based on its great storage capabilities. At the moment demand outstrips production, but we now have the opportunity to move further afield and expand our volumes based on excellent results and great customer feedback. Each year we learn more about the variety and are confident that it will continue to perform ahead of many of its peer's in taste and quality."

Getting technical, Nigel Allam General Manager for Agrimarc (Fenmarc's agricultural division) said, "The variety produces many stems and therefore, high tuber numbers, fitting in well to the new potato market. Bright smooth yellow skins and a waxy yellow flesh add to its aesthetics. Whether eaten early season direct from the field, or later, skin set a great culinary experience is assured."

Our early, golden skinned potato is available year wide and is fabulous in a summer salad or simply boiled to complement your Sunday lunch. However you decide to eat it, there is no questioning this potatoes premium taste!

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