Delectable (Rustic) Diced Potatoes named Finalist in the Grower Own Label Awards 2011

At the industry awards ceremony in London on the 11th May, we were proud to see our unique Rustic Diced Potatoes, named a Finalist at the Grocer Own Label Awards 2011 in the 'Fresh Produce - Prepared Fruit and Vegetables' category.

The Grocer Own Label Food and Drink Awards is run by The Grocer Magazine and celebrates the achievements of products in the 'own label category' based on their taste, content, packaging, shelf standout, impact, labelling and value for money.

Sarah Brereton, Innovations Manager who created the product for Asda said, "The team are very proud to have one of our products recognised as a finalist; we've worked hard to provide tasty new products that meet our consumer's needs, we will continue with our innovative focus to keep developing further".

For full details of this award and further information about The Grocer Own Label Awards visit: http://www.thegrocerownlabel.co.uk

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