Fenmarc Produce is working together with Heygate Farms to launch a premium brand of new potatoes, Norfolk Peer.

We are delighted to be working with Heygate Farms and to be able to provide 17 ASDA stores across the region from Thursday 30 June, with the carefully selected, premium new potato.

William Gribbon, Farm Manager at Heygate Farms, has developed the new potato to be smaller and tastier than other leading new potatoes and commented: "This is a very exciting time for the farm.We are able to demonstrate the provenance of Norfolk Peer, grown in our fields all around Swaffham and freshly harvested each day - this is also very important to Asda and its customers. We now have the perfect high-street retail outlet, offering the perfect new potato.

Kate Milligan, Commercial Director at Fenmarc, is pleased with the consistency, in appearance and taste, of these new potatoes and is confident that this premium regional brand will drive consumer interest and offer something different to Asda's customers during the peak of the new potato season.

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